BichotaBoss
Pepper Spray
BichotaBoss is a personal branding project inspired by Karol G and her powerful concept of being a Bichota, a celebration of feminine strength, confidence, and fearlessness. This project reimagines self defense as something stylish, bold, and unapologetically feminine, combining safety with a strong and empowering visual identity.
The project features a series of three complementary label designs for BichotaBoss self defense tools, each paired with a custom plastic bottle container. The designs blend bold visuals with empowering messages to celebrate strength, self reliance, and identity. Created as a personal design exploration, I led all aspects of the project including naming, brand identity, packaging, and product mockups. Each element reflects the brand’s mission to inspire and empower through design while maintaining a sleek and functional presence.
Bichota: Empowerment Emblem
Bichota Boss was created to challenge how self defense tools are typically designed and perceived. Most pepper spray products look generic, overly masculine, or clinical, offering little connection to the people who actually use them. The goal was to reimagine self defense as something women can feel proud to carry, combining safety with bold, confident design.
Bichota Boss is not just about protection. Inspired by Karol G’s concept of being a Bichota, the brand is a symbol of empowerment, strength, and style. Its bold look reminds women that they can move through the world with power, resilience, and grace while staying safe and self assured in any situation.
This project began with research into self defense products, women led brands, and how design can influence confidence. Inspired by Karol G’s Bichota concept, I explored bold type, vibrant color, and messaging that feels both powerful and approachable.
The final outcome includes three custom label designs and compact packaging that blends style with function. Each element was created to fit comfortably into everyday life while expressing strength, individuality, and a sense of empowerment through visual design.
Peppered with Confidence!
Bichota Boss reimagines pepper spray with bold, minimal design that empowers and protects. This project explores how branding can turn a safety tool into a symbol of strength, style, and everyday confidence.
