El Caribe Foods
Branding
I had the privilege of collaborating with Chef Gilma DeLaCruz, the owner of El Caribe Foods, a Latina-owned business, to create a vibrant brand identity that brings her culture and the authentic flavors of the Caribbean to life. For this project, I developed a distinctive logo, cohesive branding, eye-catching business cards, engaging packaging, and a dynamic website. Each element was thoughtfully designed to tell her story and connect with her audience, ensuring the brand stands out in a competitive market.
Set to launch in Meijer stores next year, this project not only celebrates the richness of her culinary heritage but also showcases my ability to translate a client’s vision into impactful, consumer focused designs. This experience exemplifies my skills in visual storytelling, collaboration, and delivering results that align with both creative and business goals.
The creation of El Caribe’s brand identity was a journey that began with ideas, research, and exploration. Inspired by Chef Gilma DeLaCruz’s vision, I delved into the vibrant culture and flavors of the Caribbean to develop concepts that reflected her story.
The logo features a palm tree and a wave, symbols of the Dominican Republic’s tropical beauty and vibrant culture. The palm tree reflects the warmth and tradition of the Caribbean, while the wave represents the energy and joy of its flavors. Together, they bring the story of El Caribe Foods to life, connecting the brand to its roots and its delicious cuisine.
The clean, modern typography and vibrant tropical colors work together to reflect the warmth of Dominican culture and the rich flavors of Caribbean cuisine.
El Caribe’s empanadas stand out not only for their flavor but also for their values. They are women-owned, eco-friendly, gluten-free, and made with cassava for a sustainable, health-conscious option. The packaging reflects these qualities, and communicates the brand’s story and commitment to quality and tradition.
From business cards to Instagram posts and the website, every branding element for El Caribe was designed to create a cohesive and engaging identity. Each piece works harmoniously to bring the brand to life and connect with its audience. This thoughtful approach ensures that every touchpoint reflects the authenticity and vibrancy of El Caribe’s story. Whether it’s a physical card, a social media post, or a digital interaction, the branding captures the essence of Caribbean culture and invites consumers to experience the flavors and traditions Chef Gilma DeLaCruz shares through her food.
El Caribe’s website is designed to be simple and user-friendly, making it easy for visitors to explore the brand. It shares the story of El Caribe, highlighting its cassava-based, gluten-free empanadas and the rich Caribbean traditions behind them.
Bright visuals, clear navigation, and engaging content bring the website to life. It not only showcases the brand’s products but also allows users to connect with the culture and values of El Caribe, creating an inviting and memorable experience.
El Caribe is a celebration of Caribbean flavors, Dominican traditions, and sustainable food. From its cassava-based, gluten-free empanadas to its thoughtful branding, every detail reflects Chef Gilma DeLaCruz’s passion and vision. The brand combines vibrant design, authentic storytelling, and a commitment to quality, creating a welcoming experience that connects people to the rich culture and heart of the Caribbean.
